FOR IMMEDIATE RELEASE

Brainchild Associates

Contest for Tri-State Brides Prescribes "Cure for the Wedding Day Blues"

New Jersey-based Behind the Veil Bridal Show offers its own "Wedding Stimulus Package" to Help Financially Strapped Couples in Tough Economy

Atlanta, GA - December 17, 2008 Realities like layoffs, job loss and foreclosures are forcing many couples to postpone and even cancel weddings. So what's a prospective bride to do when the prognosis of a spectacular wedding day with her prince charming looks a little bleak? Behind The Veil Bridal Show executives announce its "Cure for the Wedding Day Blues" Contest to help one Tri- State couple relieve what ails them; the economic pain of getting married.

Beginning December 17 through January 15, 2009, entrants visiting www.btvexpo.com will complete their own online essay in 250 words or less, which tells their story of how their hopes of getting married have been dashed in light of the downward spiral of the economy. In association with some of the area's top wedding professionals, the Behind The Veil "Cure for the Wedding Day Blues" Contest will provide its own exclusive Wedding Stimulus Package featuring over $20,000 worth of wedding services, including, but not limited to:

• An extravagant wedding reception at The Empire Club (Little Ferry, NJ), featuring a seafood raw bar, sit- down dinner, and Viennese Display;

• A designer wedding gown courtesy of Macy's Bridal Salon by Demetrios;

• A 3-night honeymoon at the Intercontinental Resort and Spa in Moorea, Tahiti, courtesy of Dreams Come True Travel;

• A specialty 3-tier wedding cake by Palermos Bakery; and

• High style limousine services by Designer Limousines, Inc.

The "Cure for the Wedding Day Blues Contest" has even caught the attention of celebrity event designer, Samantha Goldberg, of Style Network's television reality show, Whose Wedding is It Anyway?, who will provide $2,500 of her own wedding day coordination to the winning couple. Goldberg, who also owns her own company, Gold Events, says "This is an incredible opportunity to help a couple in need not only see the light at the end of the tunnel, but to embrace the light."

"This contest is much needed," says Monica Tolbert-Jackson, Behind The Veil's Director of Marketing. According to a recent survey by the National Association for Catering Executives, 44 percent of their members had clients who have cancelled events this year, while 63 percent said that clients were holding events but with smaller budgets. Tolbert-Jackson continues, "Staggering statistics like these will most likely follow suit throughout 2009. Each of us at Behind The Veil had the opportunity to experience a fairy-tale wedding and while we can't make everyone's dream come true, we can ensure that at least one deserving couple can begin their life together in a grand way."

The Behind The Veil "Cure for the Wedding Day Blues" Contest Winner will be announced on January 18, 2009 during the Behind the Veil Bridal Show, which takes place at the Doubletree Hotel in Ft. Lee, NJ. Hundreds of brides and grooms will attend this exclusive, one-of- a-kind bridal show, featuring an intimate Fireside Chat with Samantha Goldberg; a Fashion Show Spectacular presented by Macy's Bridal Salon by Demetrios; a Treasure Trove Bouquet Toss with unique prizes tucked inside; and Tailor- made Tabletops, an opportunity for attendees to work hands-on with specialty linen & reception décor experts to mix & match tabletop ideas. Plus, there will also be a Business-Forward Breakfast Series for bridal and other event planning service providers.

For more information on the Behind the Veil Bridal Show and its "Cure for the Wedding Day Blues" Contest, visit www.btvexpo.com . Interview requests should be made to Ericka Newsome at 678-884-4008 ext. 717 or enewsome@brainchildassociates.com.

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Behind The Veil, LLC was launched in 2008 by a creative team with over 25 year's experience in the event planning and project management industries. Based in Northern New Jersey with a satellite office in metro Atlanta, Georgia, Behind The Veil blends professionalism, creativity and cutting-edge specialties to the bridal expo marketplace.